• !hej Tourist package

    HT Eronet

    • !hej Tourist package

      HT Eronet

      In Summer 2017 HT Eronet introduced new set of telecommunication services created specifically for tourists in Bosnia and Herzegovina. !hej Tourist package included internet, SMS and call minutes. Campaign goal was to create awareness among tourists, and to encourage them to buy this HT Eronet service. Our main target audience were tourists visiting Bosnia&Herzegovina aged from 26-45. The average time tourists spend in B&H is 2,3 days* which made out task even more difficult. All phases of purchase decision making process need to be done in an extremely short period. Tourists usually do not use most of the local media. When travelling abroad, tourists carry their own media consumption habits. That‘s why we had to carefully select the perfect combination of local, regional and global media channels. Considering the very short time tourists spend in our country, we had to create media a mix which will locate tourists from the moment when they plan the trip, their arrival spots, to all popular places tourists usually visit in B&H. The channel mix included 10 key contact points:

      1. Facebook Ads targeted for those traveling to B&H*, and those at the Sarajevo International Airport**

      * Target 1: People with most recent location within the selected area but whose home is more than 200 km away

      ** Target 2: Those in radius of 1 mile from the Sarajevo International Airport

      1. Outdoor & Indoor posters at arrival gates on bus stations and airports (with extra focus on smaller airports where we couldn‘t target Facebook Ads as on the Sarajevo Airport.)
      2. Full page ad in tourist magazine „Visit BiH“ distributed at all major travel agencies, hotels and airline companies
      3. Info tourist mini cards at the receptions of most visited hotels and hostels in Sarajevo.
      4. Full screen mobile banner was placed on free Wi-Fi network in more than 150 HoReCa tourist popular locations in largest BH cities and reached 126k unique users.
      5. Full screen mobile ads through network of neighbourhood web sites, but targeted only for those who access portals from B&H (CTR was 11.7%*, average CTR for similar position was 7%)
      6. City bus tours are popular tourist attraction in Sarajevo. We distributed fan designed leaflets so passengers can cool themselves during  hot summer days, but also find out more about !hej Tourist offer.
      7. Since we recognized the importance of virtual maps and the fact that we are in the period of Sarajevo Film Festival, we partnered with Rutmap. It’s an online map, but it can also be downloaded and used in offline mode. Which is the reason why tourists often download this map when they plan their trip to B&H. This App was intensively promoted during the Film Festival and it reached 50.000 users. The App was fully branded, while all the places where you could buy !hej Tourist package were labelled. Branded locations included all product information as well as 360° images of sales points. In this way, tourists have been navigated to the desired locations in a very easy way.
      8. City light posters on sales points invited those who were passing by.
      9. The Company website is where you could find detailed into about !hej Tourist offer. Almost all other contact points led directly to the web site.

      Total campaign budget 5-10 times lower than an average client’s campaign. The big scale OOH campaign covering border crossing areas and popular tourist destinations could not have been implemented within these budget limits.

      With a very limited budget we over delivered the results.

      The company website traffic was 10 times higher (+1000%)* than average, which is double (+100%)* than during any other campaign.

      After only 2 weeks of the campaign, the client ordered production of 250% extra packages compared to what was planned at the beginning.

      The average service package consumption by user was 124% higher in August and 83% higher than plan in September.

      That’s why we know that our consumers enjoyed sharing their moments from Bosnia & Herzegovina!

  • Simply Tastly, UM Belgrade

    The Coca-Cola Company

    • Simply Tastly, UM Belgrade

      The Coca-Cola Company

      Coca-Cola Simply Tastly App:
      During a 3 month campaign we achieved amazing results and brought 76.000 downloads to Coca-Cola’s mobile app Tastly, but also quick family meal ideas to busy mums.

      AWARDS:
      Top 25 campaigns at BalCannes, Weekend Media festival Rovinj 2016
      Best Mobile at IAB MIXXA Serbia 2016

  • Fanta & Yasserstain, UM Belgrade

    The Coca-Cola Company

    • Fanta & Yasserstain, UM Belgrade

      The Coca-Cola Company

      Play for teens today means something different than it did 20 years ago. Today it means online games, chatting, instant messaging, YouTubers, videos, photos…. Fanta is a part of their everyday ‘play’ time and Fanta is friends with the coolest YouTube crew Yasserstain, Fanta is one of the cool teens!

  • Superseniors, UM Zagreb

    Zajednički put, Slagalica

    • Superseniors, UM Zagreb

      Zajednički put, Slagalica

      With no budget, our task was to raise awareness of charity foundations Zajednicki put and Slagalica, and of an ongoing aging population issue in Croatia. Our objective was to educate the public about the need for reintegrating the elderly into everyday life in Croatia, and to bring new members and volunteers to the Foundations.
      AWARDS:
      Top 25 campaigns at BalCannes, Weekend Media festival Rovinj 2016

  • BMW X1 sDrive, UM Zagreb

    BMW

    • BMW X1 sDrive, UM Zagreb

      BMW

      In challenging economic circumstances where price matters the most, we had to drive sales and invite target for a test drive. We exceeded all the expectations.
      822% higher number of test drives vs. expected, and three times more vehicles sold than planned.
      AWARDS:
      IAB MIXX 2015 Croatia, Best Media Strategy

  • Shake & Take App, UM Zagreb

    The Coca-Cola Company

    • Shake & Take App, UM Zagreb

      The Coca-Cola Company

      Coca-Cola wanted to engage with teens with a fun mobile app. To convince the teens we had to speak their language and be where they are, across digital media. The result was amazing, 30% more downloads than planned!

  • Radosnica, UM Skopje

    Becutan

    • Radosnica, UM Skopje

      Becutan

      For Becutan, a 20-something old baby brand, we created an online baby memories book “Radosnica”, for the new generation of mums. We all know how they love and adore their babies and share everything and anything on social media today, from ultrasounds, to first baths, vacations, first steps, first solid foods. Their endless love and pride deserves a place where all their memories are collected and shared.

  • Superstay Better Skin, UM Sofia

    Maybelline

    • Superstay Better Skin, UM Sofia

      Maybelline

      For the launch of a new Maybelline foundation in Bulgaria, we selected 6 Bulgarian everyday women with different lifestyles to be the ambassadors and spread the word across all media channels. They were the heroes of the launch, proving that Maybelline understands all ladies and their individualities.

  • Share a Coke, UM Belgrade

    The Coca-Cola Company

    • Share a Coke, UM Belgrade

      The Coca-Cola Company

      During the summer, Coca-Cola launched personalized cans and we decided to transform teens’ summer into one they will remember – give them cans they can share, or surprise their friends with custom made cans and have the best summer ever! Serbian teens were among top European teens in activities they shared and created with Coke!

      AWARDS:

      Festival of media trends SEMPL 2013, Portoroz, Slovenia
      “Grand Sempler”
      “Golden Sempler” strategic use of media mix

      http://www.sempl.si