Unique and highly sophisticated channel planning tool across 50+ channels, integrating effects of all media activities, across offline and online based on local market connections panel and media.
Wave is the world’s largest and longest-running social media research study. Covering 75 countries in total, it represents the views, needs and behaviors of 1.3 billion of the world’s most influential internet and social media users.
Helps us understand who the target audience is beyond the data, what they think, feel and do as real people, how they relate to selected product category, media, shopping, life and how we can connect with them.
In-house proprietary econometrics software, which streamlines the econometrics process. It helps us understand key drivers of sales, return on investment (ROI) by media and how media relate to diminishing returns to investment.
Proprietary TV optimizer helps us optimize most effective TV budget, TV day part and channel mix with a goal to reach target group in the most efficient way.
Proprietary tool that helps us understand how best to distribute media budget among brands or countries.
Adtribute helps us determine the effectiveness of all online media at driving online conversions. It measures the whole digital plan and avoids misattribution to the final click before someone visits a website.
Programmatic technology solution to deliver highest-performing automitized media buying for branding and performance campaigns across display, mobile, advanced TV, digital OOH and video platforms.